Quote:
Originally Posted by plib
Well, that's one way of looking at it, and for your sake I hope you're right. However the other way of looking at it is that you're a given, you'll buy pretty much no matter what. It's the guy who isn't buying the book who is limiting the publisher's income. So out will come the spreadsheet doing a cost/benefit breakeven analysis on cutting costs and dropping prices in return for increased volume, and getting that guy to open his wallet.
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Really? From what I have obsverved the way to get the people that usually do not buy and READ books is to have a book that everybody reads and talk about. And the non buying persons probably buy 1 or 2 of these books per year and is not price sensitive at all. You have to read a lot more books per year to be price sensitive.