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I guess he's trying to be humorous with that faux-shock at the discovery that people in Kentucky know how to read and buy books and book related objects, but I still find him rather annoying.
He does seem to be a day late and dollar short with his astounding discovery though. The "news" that those far outside the boundaries of typical technology consumers adapted dedicated eReaders quite readily is about 4 years old at best. Oprah saw the potential of the digital reader and her demographics quite a far time back. Maybe if he wants a true feeling for what is going on outside of San Francisco, he should have been watching Oprah. Hey here's a hint to him. People who live quite distance from shopping centers also really like internet shopping. Yes! They have computers and credit cards and they know how to browse too!!!!!
And yes, as has been discussed to the death, tablets outsell dedicated readers. I think the reason why that is so is quite obvious but maybe it is a sudden understanding to him. In San Francisco. the hot bed of cultural revolution and sophistication.
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