Quote:
Originally Posted by Ninjalawyer
Dedicated ereaders might be less popular compared to tablets, but I'm not sure what that has to do with Apple. Do people who use the iPad generally use iBooks? Or do they download any number of competing apps and read their books that way? I have both an ereader and a tablet, and I just don't see them as being in competition with each other.
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If light readers have a tablet with the Kindle/Nook/Kobo apps, they are less likely to go out and get another device which performs the same function.
For people who read a lot, the dedicated device might offer enough advantages to get both.