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Old 04-20-2012, 10:22 AM   #1
stonetools
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New Study Upends Notions About Ereader Adoptions

Some eye-openers here:

[QUOTE]It turns out all of our preconceived notions about e-reader adoption was wrong. When you dig into the data about where Kindles are actually bought and sold, the most “cosmopolitan” cities in America are soundly beaten by mid-sized cities in the Midwest and South. Moreover, our data suggests that dedicated e-readers aren't very popular devices anywhere. In the landscape of consumer electronics, e-readers barely register.

[/QUOTE

Conclusion;

Quote:
By this heuristic, it seems likely that paper books will be 100% replaced by e-books. At the onset, we assumed that cities like New York and San Francisco would be leading this charge into the future, but we were wrong. Instead, it’s the college towns and and mid-sized cities that are the vanguards of e-reading. Even still, dedicated e-reading devices aren’t even that popular despite their head start in the market versus the iPad. If the future of reading is electronic, it may well be completely dominated by Apple.
LINK

Seriously?

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