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Dan, I think there are any number of ways to grab readers. It could be action, self-contemplation, an obvious question, etc. And each of these is not going to necessarily appeal to all readers.
I also think the chapter ending thing is not necessarily the same as what I consider 'grabbing the reader' which to me means primarily the opening of a story, book, article, essay. It's what makes the reader want to keep on reading, it raised the question, what then? such that they want to keep reading to find out. This should start in the first paragraph of the piece and yes continue through the story which is what gives it the narrative drive and keeps the reader interested.
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