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This is how standards are defined. You can't make one by asking for it. VHS and BluRay won hard battles. BluRay beat HD-DVD but wound up losing the war because they got overtaken by streaming. LaserDisc won over VideoDisc and VCD, but only briefly. MiniDisc did well in Europe but not here. CDMA did well here, but not in Europe.
For a long time, Apple won the digital audio war. Not that their AAC out-ran MP3, but it out-earned it. But that time came and then went.
Amazon is easily winning the e-book standards war. Even with me. I honestly don't mind that I have to use the Kindle reading software, and I have a massive dead-tree library in my den of seldom-reread books (exceptions are comics - e.g. Bloom County - and escapist humor such as Pratchett and Gaiman.) So it just doesn't matter as much as the convenience. And by the time it does matter, it will be easily breakable.
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