Quote:
Originally Posted by mr ploppy
If it's anything like Amazon it will be in the terms and conditions you need to accept in order to be a customer. The only opt out would be not to use them. Giving away your privacy in return for services (whether paid for or free) is the norm now.
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The purpose of Amazon's data traffic is not to "track" anything, but to provide the sync-between-devices facility which is one of the very useful features that the Kindle offers.