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Looking forward to what Kobo has in store.
And glad that Kobo supports ePub.
Amazon is great and all, but not everyone uses/prefers the format that they provide. Or charge $2.00 extra to eBooks sold outside a few countries. Or provide lesser royalties to authors/publishers if the purchaser is outside of Amazon's chosen countries.
So my answer is to diversify, and it's honestly hard to compete with some of Amazon's services, but hopefully Kobo (or other retailers) are up to it.
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