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Kobo seems to be taking on the challenge without too much bitching. They just flat out said that they will match anything Amazon does price wise.
Go Kobo!
Maybe someone from BN can go have a chat with the folks at Kobo and figure out how a smaller company with little capital was able to develop a new e-reader, a bookstore that uses coupons, and an international market before they were bought out by a larger company that has the money to expand the Kobo brand.
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