I love this one in particular:
Quote:
|
In all the discussions about why book publishers demand that eBooks should be $15 and not $10, they say it is because they cannot afford to sell books at $10. That is, they cannot cover their legacy cost models on that number. Right. Which is why you must rebuild your cost structure for a digital goods industry with far lower prices. You start by paying your top execs much less than millions of dollars a year. Then you move your offices out of fancy midtown office buildings.
|
If customers aren't willing to pay $15 for an ebook, all the moaning about cost structures is pointless. The publishers have it totally backwards - you start with what a customer is willing to pay and go from there, rather than deciding what you must charge and then telling the customer why your product is going to cost more than they want to pay. Customers don't care about your business, they just want the product.
Quote:
Originally Posted by stonetools
500. 
Ok its not as good as "First!!.
Kobo now has a deep pockets sugar daddy which means that they can slug it out in a prioce war with Amazon-which is of course the point. The rest dont have that cushion. |
