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It'll be interesting to see what they do with them. Maybe a James Bond-themed marketing campaign for the Kindle? James Bond at the swimming pool reading a Kindle while nonchalantly shooting would-be assassins?
Bond books in the Kindle Owners' Lending Library? If the price is too high, you could get one free every month.
Use them to stick it to B&N? "Want to read a James Bond novel? You can't get it from B&N." (If B&N holds true to its promise not to carry Amazon books in its b&m stores.)
Various possibilities!
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