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Perhaps aim it first at parents who vet their children's reading, or at least those who seem likely to write a "my kid normally doesn't read all that much, but s/he really liked this one and I'm glad this fun adventure tale has got them on something besides just Harry Potter/Twilight" kind of review?
Or perhaps young-at-heart grown-ups who read YA who'll say "even though this book was written for kids, I really liked it and didn't think it dumbed down for a younger audience: truly an all-ages work!" You can do the latter more easily if you have a fantasy or science fiction or zombie-themed tale, though.
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