|
Again, I think Apple's main motivation was certainly not consumer-oriented, heck, it maybe wasn't even greed... They have enough cash, even more than Amazon, to establish eBook prices at 9,99, yet, like someone in this thread, and I before said, it would have been an inconvenience in their relatively undisturbed ecosystem... So the deal with the BPHs secured them "the lowest" prices while it meant little effort in terms of sales strategy... I think factors like "shopping style" play a far bigger role in their behavior than some coupon mums on this board could think of...
|