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I have the card and get the 5% on all B&N purchases, including on ebooks and the Nook. In addition, every dollar you spend using the card (although I don't believe it includes B&N purchases) earns you 1 point towards a $25 gift card. 2500 points gets a $25 gift card automatically mailed to you. And the gift cards can be used to buy B&N ebooks. I have found the card well worthwhile, but then I buy a lot of books from B&N.
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