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As the exponential growth of e-books has slowed, some publishers are even whispering their hopes that perhaps the rate of e-book adoption will slow further and print will be viable well into the future.
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Head--meet sand. Print is essentially dieing except as a niche market--it doesn't matter if it happens in five years, ten years, or even twenty years, it will happen. The publishers that understand this, and work towards innovating in their market space are the only ones that are going to survive this change.
[ADDED THOUGHT]Also the articles author either does not understand, or is willfully misrepresenting how wholesale pricing works. This,
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Wholesale model e-book:
Publisher: $12.50 (roughly 50 percent of $24.99 hardcover retail price)
Amazon: - $2.50 (selling at $9.99)
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is incorrect. Wholesale price is based on the number of units purchased. This is how it should look,
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Wholesale model e-book:
Publisher: $7.50-$12.50 (Based on units purchased: more units=lower wholesale price), (roughly 30-50 percent of $24.99 hardcover retail price)
Amazon: - $2.50 to + $2.49 (depending on wholesale price), (selling at $9.99)
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This is how larger retailers can undercut the prices of smaller retailers (doesn't matter if it's electronic or physical).