Quote:
Originally Posted by stonetools
Actually, it doesn't matter to the 99%. Maybe it should, but it totally doesn't .
Run this thought experiment. Let's say Apple says tomorrow,
" We will offer books in the iBookstore DRM free but at the same prices as before, i.e. higher than Amazon ".
According to you customers should run to iBooks. In reality, I expect only the techie handful will do that .
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I agree, it probably doesn't matter to them now in the sense that it drives their purchases, but it will if the day comes that they can't read their books because of it. Or the day that they realize they're locked into one store. Then the lid will come off.
It matters to them, a lot more than it does to the techie 1% - they just don't realize it yet.
It also matters to the publishers, because they've locked the majority of the market into a retailer they're afraid is going to eat them for lunch. But I don't have a lot of sympathy for them. They've made their bed, now they can lie in it.