Quote:
At the moment it doesn't matter to the 1% where a book is available or in what format, but it matters to the 99%. If the publishers had sat down and figured out a way to permanently tie their readers to their perceived biggest problem they probably couldn't have come up with a better way to do it than DRM.
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Actually, it doesn't matter to the 99%. Maybe it should, but it totally doesn't .
Run this thought experiment. Let's say Apple says tomorrow,
" We will offer books in the iBookstore DRM free but at the same prices as before, i.e. higher than Amazon ".
According to you customers should run to iBooks. In reality, I expect only the techie handful will do that .