Quote:
Originally Posted by stonetools
Er, No. DRM is important only to the techie 1 per cent. To the 99 per cent f customers price discounts etc. will be far more important. No other retailer can match Amazon on those- except maybe Apple and Google , who don't really want to.
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DRM is only important to the techie 1 percent when the 99% are happy to shop at a single store. DRM becomes very important to the 99% when they want something from another store (but doesn't matter to the 1% who will buy/strip/convert)
Price doesn't matter one bit if you own a kindle and all the other stores that are selling the book cheaper than amazon (I take onboard your point that they may not be able to compete on price with amazon, but whilst DRM remains, that choice won't be on the table for them to make) are unable to provide a mobi format you can copy straight onto your kindle because publishers insist on DRM and those stores can't add kindle compatible DRM.
If amazon gain the lions share of device users with the kindle, how will other stores compete when they can't provide the book in a form you can just copy onto the device (or have emailed to your device). Publishers need to scrap DRM before that can occur.