"Welcome, stranger."
I bin here a while, akshly..
However....
and presumably this factor is all built in to costing etc... and they have a big operation recieving these "rejected" impulse buys and re-selling them .......
Do they do anything to them, beyond wiping drives, making sure they switch on and off, and getting a new box ?
I suppose you could say it's either a subtle tactic, or the economics of the madhouse..... but obviously a Good Ploy if the aim is to increase market take-up and brand reinforcement - and difficult for competitors to match.
Imagine if every manufactutailer adopted the same methods though.
[ P.S. I think e-tailer's neat - even if it was a typo or not ! ]