Quote:
Originally Posted by curtw
Amazon's $9.99 price was *only* designed to eliminate the competition, no matter how much you feel it benefited you, the customer. In the long run, if Amazon had been able to establish a monopoly in e-books, how much do you think books would cost?
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If you read the internal email extracts released by the DoJ you can see that the publishers were afraid that $9.99 would become in the eyes of their customers the expected price for their new releases - including their precious hardbacks.
The publishers colluded together because they were afraid that Amazon *wouldn't* raise the cost of ebooks.
This fantasy some people are clinging to where the brave publishers and Apple fight against the Evil Amazon Empire to prevent them gaining a monopoly so they can raise prices is just PR bollocks.