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Building a modularized base-system (e.g. one without the whistles and the whistles as easy add-ons) and a single firmware (you dont need to remove wifi from the non-wifi-firmware, just add a wifi-recognizer) shouldnt add too much to the overall cost - and that way only the whistles would get more expensive, not the base-system.
But still - the whistle-version is important for e.g. advertising, B2B-customers, etc
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