Quote:
Originally Posted by fjtorres
Right on all counts.
They could also create a joint venture to facilitate global online sales, distribution the appropriate revenue to the proper rights holders.
Or, they could create a joint venture to distribute their content for them.
The music studios tried that last decade. Didn't work because the terms of use and prices were ridiculous.
Several TV studios (FOX, ABC, NBC/Universal) currently own chunks of Hulu and it seems to be working nicely.
You don't need to break the law to team up; you just need to folllow well-established rules.
|
A Forbes article pointed out that if the one publisher had bought out all the others, that publisher would have been able to set any price they liked. The article said that changes in antitrust law made it difficult to prosecute predatory pricing and easy toprosecute agreements that raised prices, so the DOJ went after the easy target.
Fast forward a couple of years. Suppose Random House, the biggest of the publishers, buy out the settlement three. Then what?