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					Originally Posted by  LuvReadin
					 
				 
				Again, you're comparing oranges with apples. For those thousand publishers to be in direct competition with Amazon, they would have to stock the same products, 
			
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 No, actually, they really don't. They have to compete for the same dollars. Those dollars are, in the case of books, discretionary. In other words, nobody buys fiction because they 
need to (keep your childish whines about how you need your trashy romance novels to yourself, please), they buy books for recreation. (Yes, there are some books that are business needs, and they are a veyr small part of the market, especially Amazon's market.) If an independent bookseller web site gets the consumer's money 
instead of Amazon getting it, they are in direct competition.
And that's a wide open market these days.