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Just that there are certain publishers that are better known for publishing certain types of books (i.e. children's), and also most of the mainstream publishers tend to have quite a strong brand - it's usually easy to spot their books because their covers tend to have a particular theme. I didn't, BTW, say anything about such an association being bad. My point was merely that if someone who is associated strongly with a particular brand (not just in publishing) wants to break from that, it makes sense to make the new brand as different as possible.
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