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What tends to get forgotten is books, fiction in particular, have to compete for money with every other thing that is for sale. If the pricing of books is unattractive the consumer may purchase something other than a book. Its not like we have to buy a book.
I cannot fathom why anyone would think putting the price up for a particular product that is a discretionary purchase would be good for the industry that produced that product.
If books cost too much we buy something else. Simple
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