I have a Kindle Touch and the books in my Kindle are displayed by either title, author or collections. When I see the ads for a Kindle, it shows books in a book shelf where you see the cover of the book. Was that just cover art for the Kindle to get me to purchase one

or is there a way to get my Kindle to look that way? I realize the book covers won't be in color unless I had a Kindle Fire but I love my Kindle Touch because I can read it in the sunlight.