The base price may be higher than the Kindle Touch, but the Kindle Touch without offers is exactly the same price as this Nook. Then you have to add $59.99 to get a lighted cover for the Kindle, versus $29.95 for a regular cover for the Nook.
Plus the Nook has both touch and page turn buttons as well as Micro SD expandability. I'm not saying this thing beats the Kindle by any stretch of the imagination, but I don't think the thing is overpriced in comparison.
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