Quote:
Originally Posted by VicLavigne
The producers of ebooks are not looking at volume correctly. Ebooks are potentially unlimited in supply since their is no further production costs.. The publisher could sell billions with no depletion in supply. But to sell huge amounts must make the price attractive to buyers. Really, is one million sales at 9.99 a better deal for the publisher than one billion sales at 1.99? or one billion at 99 cents?
Vic
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You are not looking at pricing correctly.
While selling a billion books at $1 or $2 is definitely better than selling a million at $10, there is absolutely no reason to assume that sales will go up a thousandfold if you drop the price. A million books at $10 is better than 5 million books at $1. And there's no guarantee that dropping the price would increase the number of purchasers by even a factor of 5. It's not like freebies are downloaded by infinite people.
But the best pricing strategy is to do something like publishers have already done - drop book prices gradually over time. That way, you get people willing to pay $10 for the book...and you get $10 from them. Later you get $8 and later still maybe $5.