Quote:
Originally Posted by murraypaul
Or ignore the low margin mass market ebook market and focus on whizz-bang shiny interactive books, textbooks, magazines, etc...
|
Hey I can see Tim Cook treating the whole iBooks venture as a sunk cost and just pulling the plug. Unlike Steve Jobs,he strikes me as cool and calculating. SJ would hang in just out of sheer stubbornness, but Cook will step out the moment he thinks its not worth it.
Since he is contesting the suit, I think he is in it for the long haul. I think one thing Apple does want to do is dominate the educational market, the source of future Apple consumers.