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Originally Posted by treadlightly
I'm curious - what is stopping Amazon from lowering prices today? It doesn't seem like the BPHs could take any action to prevent them from doing so.
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I am sure that there are legal and PR reasons for holding off. There is another topic discussing how the Big 6 have refused to renew contracts with Amazon and that books are being sold based on the expired contracts.
I would imagine that Amazon knows that it needs to wait for the settlement to be agreed to and then enter into appropriate negotiations. I am sure they want to avoid anything that the Publishers could use to make them look the bad guys.
Keep in mind, this also effects BN, Kobo, Sony, and Apple. Amazon has been the focus only because Amazon was the reason for the collusion (hey, three Publishers have settled meaning that they are admiting on some level that they colluded). But BN will be dropping prices and Kobo fans shoud be thrilled because this should improve the value of those coupons and discounts.