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Old 06-24-2008, 03:28 PM   #383
DMcCunney
New York Editor
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Quote:
Originally Posted by Steve Jordan View Post
Remember, a lot of these issues center around perception. If you perceive you are going to be ripped off in a certain market, you will take steps to secure or avoid that market. Right now, there's a perception among authors and publishers that their work will be ripped off in the Darknet. Whether or not there's a legitimate problem, it's the perception that has to be dealt with.

So, other than security measures, how do you combat the perception of an anarchic, loss-leader market?
Whose perception?

Thus far, we have yours, which seems to assume people will rip you off given a chance. Is that your assumption? If so, why?

I'm not sure we can combat that perception among those who hold it, and it's not clear we should. Right now, there is no clear evidence one way or the other.

Some folks think they need protection like DRM to insure sales, and others think exposure is the key. Experiments are in progress. We'll see which work.
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Dennis
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