Quote:
Originally Posted by Kumabjorn
There is a lot of discussion about e-book pricing. Productions costs being lower should result in a lower consumer price. Unknown indie author should be less than Stephen King.
But what about Stephen King vs. Stephen King? Should an old back list publication, ex. The Shining or It cost less than 11/22/63 or The Wind Through the Keyhole? How much is a fair discrepancy in price? 50%, 40%, 30%? How long time is reasonable for a higher priced new release? Until the next comes out? A year? Two? Six months?
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As with everything, it has to do with your marketing plan.
(I even believe that your initial statement, King priced more than the indie author, isn't necessarily true.)
In print, newer titles tend to be more expensive (hence hardcover --> mass market release release), then transition to cheaper (deep discounts, bargain sales, or the mass market release 9 months to 12 months down the line).
That's possible in the eBook market (high now, lower price a month or two down the line, or discount it when the next book gets released).
But another strategy is to price the eBook cheap on initial release, then raise the price later (i.e. 1 month later). And then perhaps discount it again at a later time.
So for me pricing has more to deal with the plan rather than a hard and fast rule. (And both are legitimate, depending on how they are employed.)