[QUOTE=stonetools;2039042Amazon can therefore discount SOME bestsellers. But $9.99 for all the bestsellers is out the window and using ebooks as a loss leader will be limited.[/QUOTE]
Don't bet on that.
The so-called bestsellers don't add up to that much of Amazon's Kindle business or even enough of each publisher's share of Kindle business to stop them from doing it. Worst case scenario, they can do it on a rotating basis; just enough to annoy the ABA club.
The thing is Amazon doesn't need Bestsellers to move Kindles any more. On the contrary, bestsellers may need Kindles to move.