Thread: DOJ suing Apple over ebooks.
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Old 04-11-2012, 04:41 PM   #112
murraypaul
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Quote:
Originally Posted by ProfCrash View Post
When BN entered the market, they could have adopted the same price points and competed with Amazon. They would take the initial hits that Amazon did in order to carve out a piece of the market. As far as I know, there was nothing in Amazon's price points that would have prevented BN or Kobo from competing with Amazon regarding the pricing of e-books. So I don't buy the argument that Agency Pricing leveled the playing field and allowed BN and Kobo into the game. I could be wrong, it happens more regularly then I would like to admit, but unless someone can point to a document that says BN and Kobo would have had to charge more then Amazon, I fail to see how Amazon's pricing would have prevented them from gaining a foothold in the e-reader market.

It might have hurt more but the Nook and Kobo would have been able to compete.
I just know the reality of the UK market prior to the Agency agreements, which was that Amazon UK was consistently cheaper than Waterstones, the leading ePub seller. Waterstones either couldn't, or wouldn't, match Amazon's prices.
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