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Old 04-11-2012, 02:52 PM   #78
JoHunt
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Posts: 6,625
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Join Date: Sep 2011
Device: iPad3, Voyage
The complaint is a great read! The publishers hated that Amazon sold ebooks for $9.99 and Apple believed that it could not compete against Amazon. A perfect confluence of greed to the detriment of consumers, which was even acknowledged by Apple.

Quote:
Apple saw a way to turn the agency scheme into a highly profitable model for itself. Apple determined to give the Publisher Defendants what they wanted while shielding itself from retail price competition and realizing margins far in excess of what e-book retailers then averaged on each newly released or bestselling e-book sold. Apple realized that, as a result of the scheme, "the customer" would "pay a little more."
The facts brought out in the complaint makes me support Amazon even more than I have in the past.
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