An analysis of the lawsuit here with some juicy details.
http://www.theverge.com/2012/4/11/29...le-an-analysis
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To persuade other publishers, Steve Jobs himself had to get involved. He wrote an email to one publishing CEO saying that the only existing choices were to "keep going with Amazon at $9.99" or "hold back your books." He then offered a third choice: "Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99."
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When Penguin explicitly said that it wouldn't sign unless at least three other companies signed, Apple "supplied the needed assurances."
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In case you're wondering how seriously the DOJ is taking this case, the evidence in the complaint includes details of when publishing CEOs called each other and for how long. Yes, the government went and got phone records.
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