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Geoff,
Blossom already answered a couple of your questions. Let me take a crack at some of the others.
Gesture control (such as zooming) is completely under the control of the app, itself. Some apps allow it, some don't.
As far as Prime membership is concerned, that's very much a personal preference. Our family purchases enough from Amazon over the course of a year to compensate for the $79 cost purely in shipping cost savings. So I view the free book borrowing and "free" videos as gravy.
I do appreciate many of the videos including the first season of Downton Abbey and I've found several books worth reading but not purchasing (Moneyball, for example.) I do agree, however, that it takes a bit of looking for books that interest me enough to read but not to buy. Otherwise, I've found that borrowing e-books from my local library has been a great benefit that doesn't involve Prime membership.
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