Before and after the introduction of E-Ink readers, I read my ebooks on a PDA. There was only one "improvement" that I wanted, that would make me want a dedicated reader: Access to the color magazines I already had on subscription. When the Nook Color came out, the first of such dedicated devices, I got that (as a gift... my wife knew I wanted it).
Since then, I haven't felt the need to upgrade or switch... the NC does its job wonderfully.
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