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stonetools · 04-09-2012, 10:20 PM

Apple is definitely competing with Amazon and not just in ebooks. As far as ebooks are concerned, a lot of folks here believe that Apple has failed with iBooks . However, its early days yet . Mike Shatzkin thinks iBooks may be third behind BN in terms of its share of the book market (10 % as opposed to Amazon (55%) and BN (25%).That's after 2 years.
In terms of innovation, there is a lot happening on iOs platform (iBooks Author,ITunes U, and enhanced ebook apps such as the Wasteland and the Fantastic Fying Books of Mr. Morris Lessmore.
I can see a future ebook market where Apple dominates the "premium" , innovative end of the ebook market and Amazon dominates the low priced "mass market" end. I think that's part of Apple's strategy.

04-09-2012, 10:20 PM	#117
stonetools Wizard Posts: 2,016 Karma: 2838487 Join Date: Oct 2010 Location: Washington, DC Device: Ipad, IPhone	Apple is definitely competing with Amazon and not just in ebooks. As far as ebooks are concerned, a lot of folks here believe that Apple has failed with iBooks . However, its early days yet . Mike Shatzkin thinks iBooks may be third behind BN in terms of its share of the book market (10 % as opposed to Amazon (55%) and BN (25%).That's after 2 years. In terms of innovation, there is a lot happening on iOs platform (iBooks Author,ITunes U, and enhanced ebook apps such as the Wasteland and the Fantastic Fying Books of Mr. Morris Lessmore. I can see a future ebook market where Apple dominates the "premium" , innovative end of the ebook market and Amazon dominates the low priced "mass market" end. I think that's part of Apple's strategy.