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Originally Posted by ProfCrash
I don't see Apple as competing with Amazon.
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They're definitely in competition.
True, Apple makes money on devices rather than content. Amazon started out wanting to do both, but has almost certainly sided with content over devices. (That goes for ebooks, music and videos.)
However, if Apple wasn't competing with Amazon, they wouldn't have pushed iBooks, given the publishers exactly what they wanted (control over pricing) and wouldn't throw a hissy fit when ebooks contain links to Amazon titles.
Apple also doesn't make jack on the iTunes music store or video rentals, but they persist with it anyway. It keeps people on their curated platform.
Just because they have different goals doesn't mean they aren't targeting each other's business.
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Originally Posted by ProfCrash
If Apple wanted to compete with Amazon and BN they would not have allowed apps for people to read their competitors books on their devices.
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I don't think they could have gotten away with that.
Let's keep in mind that Apple has all but shut down apps that let you buy content directly from competitors, blocked ebooks that contain links to Amazon ebook purchase pages, and won't allow iBooks on anything other than a Mac OS.
As long as Apple is selling content and is using vendor lock-in, regardless of their overall goals, they're competing against Amazon, B&N, Kobo and anyone else who wants to sell you an ebook.