FWIW, the publishers are trying:
Quote:
NEW YORK, May 6, 2011 /PRNewswire/ -- Bookish (www.bookish.com), a new digital platform for readers, is set to launch this summer it was announced today. Backed by Hachette Book Group, Penguin Group (USA), and Simon & Schuster, Bookish has been designed to provide readers -- from the most casual to the most dedicated -- with a personalized experience connecting them with their favorite authors and books through original editorial features, unique tools and more. The AOL Huffington Post Media Group is partnering with the site to engage users with Bookish content across the network's wide range of destination sites; AOL will provide advertising sales support for the new venture.
Editorially independent, Bookish will be a place for readers to find great content about books and authors from a variety of publishers. Bookish will highlight a wide range of genres and allow readers to find their next book as well as recommend books to each other.
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LINK
Unfortunately, its a year later and the site hasn't launched. But they are active on Twitter.
Like I said, it aint easy.