Thread: Rumored Sony Layoffs: Ebook Readers Affected?
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Old 04-09-2012, 06:42 PM   #11
frogi
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Much of Sony's product line was, for a long time, considered durable goods. Television technology (for example) had no significant change for about 3 decades. During that time, people paid a premium for a brand that would last.

That pricing model no longer works, and companies like Sony suffer while consumers buy disposable imports.

Smaller, short-lived items (such as ereaders) would actually be a better focus for Sony. Their marketing and planning gurus likely disagree with this, though.
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