I've been checking out the Creative Penn Podcasts at
http://www.thecreativepenn.com/podcasts/ (actually, I downloaded off of iTunes) and there's a decent amount of valuable insight and experience to be heard. One of the guests mentioned the value of building a mailing list in indie ebook success. This was at least the second time I'd heard this.
Now I have had a "Newsletter" tab on my blog for several months with no real takers and then it occurred to me that I have to make a value-proposition to the page viewer. So I've since changed the tab to "Coupon Code" and am offering people who sign up for my list 50% off my novel.
Does anyone out there have any experience in generating a mailing list, successfully or otherwise?