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It seemed like they had faithful customers in the early days, with the 500 and 505. By the time the 300/600/900 came out, Amazon was making a big splash, and the 350/650/950 got lost in the middle of the battle between Amazon and B&N.
Having a dedicated base of customers is nice, but you need market expansion, and Sony has failed to do that (plus, the competition is making a hell of a lot more money via ebooks than Sony is).
I think this was Sony's last shot at it (hence the major departure from their previous devices and tossing the multiple model strategy), and... it hasn't worked.
The last generation of Sony readers are amazing. I was sadly ignorant of them until the 350 refurbs went on sale for 70 bucks last year. With PRS+, those things are *AMAZING.* Sony made an amazing reader, but utterly failed at marketing it or developing a competitive bookstore... and then they went the cheap route, which is pretty disappointing in comparison.
They're boned.
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