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Production costs are a huge consideration for me. With me paying a premium for the e-reader, I am paying for the ability to turn pages. I'm supplying the "reading potential". A printed book is a self contained "reader" they supply the pages with the ability to turn all in a bundle. I don't need a special gadget to read a printed book. They've supplied the self-contained gadget.
So the whole RE-production costs, to me, should be a no brainer when it comes to price. To an extent pre-ebooks I didn't think much about "factory and printing press" works, but I knew I couldn't just pick a paper book off a tree. Someone had to physically create it. A whole staff of people had to physically create it.
If I were a hot supermodel and sold huge prints of myself, I'd charge a lot for the print, I'd charge a few bucks for a digital photo and even selling at $2 a buyer, a few thousand fans of my hypothetical supermodel body and I'd make a couple grand in an hour with 100% of the profit after having paid the photographer for his services, and one file = millions, billions of stock.
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