The old publishing and payment system had to be different, because of the time-delay involved with producing a book as an individual entity, printing and distributing it, and waiting for the payments to come in... the process could take years. The heightened immediacy of the digital media model should force changes to that system, impacting author (and book) speculation, advances and royalties, commissions and percentages.
Short-term promotional advertisement should become more prevalent in ebook financial structures, as it is in TV and radio, which are designed around an "immediate release" system, example: "Brought to you by Toyota; go see the new 2012 Prius C today!"
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