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Of course, the question was "How much would you pay?", so to then say that "anyone shouldn't" (pay above whatever arbitrary limit) just makes the whole question a bit pointless.
Also, while I don't like to pay more than hardback price for an ebook, because while I am perfectly aware that production costs don't make up all of the hardback price and a good chunk of the price of a brand new hardback release comes from perceived value, not "production cost (including royalties, editing, cover, administrative costs etc etc + a tiny profit" but more "production cost + whatever we think that people are willing to pay for it to get this book in this format right away", I perceive it as "fair" that an ebook without paper, printing and storage costs "should" cost a little less than the hardback, the end result still is that I pay whatever my own arbitrary limit for a given book at a given time is.
And for some rare books, this may be higher than whatever the shop's discounted hardback price is, because for some rare books, I value the immediate delivery (and lack of shipping and my own storage costs) over the "but it should be cheaper because the production costs of this particular copy are lower" argument.
And for most books, I am willing to pay much less than the full retail price of a brand new mass market paperback release (preferably buying with a discount code and/or at a promotional/sale price, while knowing that the price I'm paying very likely isn't anywhere near covering the traditional publisher's costs, i.e. author royalties, editing, administrative costs), because my funds aren't unlimited and those aren't books I want to bankrupt myself for.
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