Tide. New Tide. New and Improved Tide. Ultra Tide. New Ultra Tide. New and Improved Ultr Tide. Mega Tide.
I'm good with it.
I'm good with it so long as the new and improved model doesn't necessitate my purchase through support obsolescence. Imagine they come out with a new ebook reader and the next month all new books have to be read on the new reader.
That happens with software, albeit more slowly. Sometimes it makes sense, sometimes it just makes business sense.