Quote:
Originally Posted by SeaKing
If the suppliers, authors, or authors and their publishers, can't make it or are unhappy with what Amazon offers, then in this new "online" world it will be easy to set up a different sales pipeline. We are not talking about lots of brick and mortar stores. The old B&N, Borders, BaM, etc. ran most of those out of business long ago.
Of course those suppliers, authors and publishers will have to have something that will compete will Amazon's offerings that people will want to buy.
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It's easy to set up a pipeline, but not easy to get customers to it. This is one of the reasons I don't understand why large publishers aren't selling direct. They could have they eyeballs--based on a few big name authors, they could attract a lot of customers/shoppers. Me? I can set up a cart (and actually intend to for various reasons). But how would anyone find me? I would imagine more people would still ACCIDENTALLY find my book on Amazon because they are already there. That's the beauty of hebought/shebought and the other lists and whatnot that are all over Amazon.
B&N does it as well, but they don't have the eyeballs online. They still get a lot of eyeballs in the stores, so there's mixed results.