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Oddly enough, on Amazon.com the change hasn't been applied to all of EU customers.
It's easiest for me to tell by self-published book prices (as traditionally published books often have slightly different prices in different countries anyway) and they're still base price + $2 Amazon surcharge + 15% VAT (i.e. $0.99 books still cost $3.44, $2.99 books still cost $5.74 and so on), exactly the same way as they were last year.
On the other hand, an Austrian friend of mine who shops for Kindle books still on Amazon.com got a whole slew of eReaderiq notifications in the first days of January when everything in his wish list went cheaper.
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